Strategic Integration and Innovation
As a Fortune 500 media conglomerate specializing in broadcast, cable, and digital media services, the client owns and operates major media networks and regional sports content.
Company & Industry Overview
As a Fortune 500 media conglomerate specializing in broadcast, cable, and digital media services, the client owns and operates major media networks and regional sports content. With a $10.6 billion acquisition of over 20 Regional Sports Networks (RSNs), the client expanded its global reach, particularly in North America. Their competitive advantage lies in their diverse media portfolio and strong brand recognition. As the media industry is experiencing a digital transformation, this acquisition provided an opportunity to leverage new revenue streams and cost efficiencies, aligning with industry trends and prioritizing growth through technological advancements and audience engagement.
Challenge
Following its $10.6 billion acquisition of the RSNs, the client faced the complex challenge of rapidly integrating these networks while managing over 120 Transition Services Agreements (TSAs)—temporary contracts ensuring business continuity between the buyer and seller—carrying a $66M annual run rate. Ensuring seamless operational alignment, cost optimization, and innovation at scale was critical to maximizing EBITDA growth by $1.3 billion within five years. The project required strategic governance, accelerated execution, and a structured approach to transformation.
Pain Points
- Over 120 TSAs with a $66M run rate required swift, cost-effective exits.
- Aligning RSNs with corporate structure strained teams and resources.
- Needed to drive $1.3B EBITDA growth through efficiencies and innovation.
- Lacked a structured framework for identifying and executing new revenue streams.
- Modernizing platforms for audience engagement and competitive edge was critical.
Think’s Approach
Using our Rapid Control Process, we conducted a deep-dive analysis of TSAs, operational gaps, and integration risks. We developed a structured roadmap prioritizing cost optimization, governance, and innovation while engaging key stakeholders to align strategies with business objectives. Our subject matter experts and project managers drove execution, implementing scalable frameworks for TSA exits, digital modernization, and innovation. Ongoing collaboration ensured seamless integration and measurable impact.
Results
The project delivered measurable impact, expediting TSA exits and saving approximately $1M in costs. A full rebranding was completed within 18 months, and year-one innovation initiatives generated $30M in additional EBITDA. By leveraging Think’s strategic execution, the client achieved $80M in combined cost efficiencies and innovation-driven revenue. Long-term benefits included an Enterprise Innovation Program and a KPI framework to sustain continuous growth and transformation.
Outcomes
- Successfully completed rebranding and integrated RSNs within 18 months, ensuring alignment.
- Expedited exits from all TSAs delivered approximately $1 million in cost savings.
- Delivered $30 million in addition EBITDA from year one innovation initiatives.