Organizations without an AI strategy face a peril they have not fully understood

Human form peering into a dark shadowy gap

The integration of artificial intelligence into business strategy is now an absolute strategic imperative. As organizations strive to remain relevant and competitive, the adoption of digital tools and AI-driven technologies has become synonymous with survival and growth. In this article, Ryan Harris, of Think Consulting, delves into the growing importance of digital transformation toward AI in strategic planning, and looks at the risks of lagging behind in a fiercely competitive market.


Six months ago, my colleague Steve Wooten wrote an article entitled “The Robot at the Door” which looked at the increasing role of AI in Human Capital Management. That six months feels like a lifetime. The pace of change has been so fast, that it’s hard to fully understand how far we’ve come in such a short period of time. Everyone is talking about the dawn of AI as an entirely new world order, but the truth is that we’ve been here before.

“I don’t think we’ve seen the tip of the iceberg. It’s almost if we’re on the cusp of something both exhilarating and terrifying.” These are the kinds of things being written about AI. But this is actually a quote from David Bowie, during an interview about the internet in 1997. It has been thirty years since what most people consider the dawn of the web. (My techie friends here will point out it’s actually over forty years, but for the masses and for me, the world changed in the mid-nineties.)

The business world went through a period of change comparable to the one we’re entering now. Back then the questions were about how the internet would empower businesses and customers in revolutionary ways, and about how it would create new enterprises and destroy old ones. The same dichotomy of excitement and terror that Bowie describes is in evidence everywhere today. 

At Think Consulting, we’re witnessing first-hand the pace of change. From predictive analytics to machine-learning algorithms, AI-powered tools are revolutionizing how businesses analyze data, optimize operations, and engage with customers. The ability to extract actionable insights from vast datasets in real time empowers organizations to make informed decisions and stay ahead of the curve.

However, with great opportunity comes great risk, and the consequences of failing to embrace AI-driven digital transformation can be severe. Organizations that lag behind in adopting AI technologies risk losing market share, falling behind competitors, and missing out on opportunities for growth and innovation. The pace of technological change demands agility and adaptability from businesses, and those that fail to keep pace risk becoming obsolete.

As we navigate the complexities of the digital age, it’s essential for organizations to prioritize digital transformation and AI integration in their strategic planning processes. This entails not only investing in cutting-edge technologies but also fostering a culture of innovation and agility within the organization. By embracing AI-supported digital transformation, businesses can unlock new opportunities, drive efficiency, and enhance competitiveness in an increasingly AI-focused world.

The integration of artificial intelligence into business strategy is no longer a luxury but a strategic imperative for organizations seeking to thrive in the digital age. Because you can’t just ‘do’ AI starting next week. You have to begin by understanding the role of technology in your business now, and the stepping stones to the safe harbor of AI preparedness.

As the technology continues to evolve at breakneck speed, businesses must adapt and embrace a phased strategy of digital transformation to stay on course for the new world.

    With the right strategic approach and a commitment to innovation, organizations can leverage the power of AI to unlock new possibilities and achieve their objectives. Whether you are scoping out potential AI integration, or ready to execute, Think Consulting is ready to support your digital transformation.

Get in touch.