Todd Parkin

Todd Parkin is a seasoned media executive with a remarkable track record of driving innovation and rethinking business models in the fast-moving media landscape. With over two decades of experience spanning broadcasting, studios, and sports networks, Todd has consistently delivered transformative results by blending operational excellence, technology integration, and strategic foresight. 

At Bally’s Sports Network, Todd was the head of sales with over $430 million in annual revenue then moving to the role of Senior Vice President of Sports Operations, Todd managed one of the largest sports media portfolios in the U.S., overseeing the delivery of over 11,000 live events and 4,000 games annually for 42 professional sports teams.  

Todd’s ability to redefine traditional business models has been pivotal in his career. At MGM Studios, he spearheaded the launch of two digital networks, generating $44 million in new revenue. He also started and led a digital marketing venture within a major US broadcaster that targeted the automotive space and rocketed to $32 million in revenue in just three years through innovative sales and customer acquisition strategies. 

Todd’s expertise extends beyond traditional media operations to include comprehensive P&L management, strategic planning, and technology integration. His track record includes driving profit margin improvements from 24% to 36%+ at PBC Broadcasting and achieving consistent 5-7% year-over-year revenue growth in competitive markets. With an MBA from UCLA Anderson School of Management and a background in software engineering, Todd brings a unique combination of technical knowledge and business acumen to the rapidly evolving media industry. 

In an industry undergoing seismic shifts, Todd’s ability to envision and execute innovative business models while maintaining operational excellence makes him a valuable leader in media transformation initiatives.