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The 2025 NAB Show was a whirlwind of innovative media technology, revealing a media and entertainment sector that is pivoting amongst economic pressures and audience fragmentation.

The 2025 NAB Show showcased a media and entertainment sector at a crossroads: people are anxious about the economy and grappling with an audience that’s splintered in every direction.

When you see someone walking around with a Stanley cup, it might be easy to assume it’s just another trend ridden by millennials, Gen Xers, and Gen Zers. However, my reasons for carrying one run deeper than mere fashion; they stem from a genuine admiration for the brand’s remarkable marketing evolution.